Everyone in your network is your potential customer. We're so obsessed with customer service (I certainly am), that it's easy to neglect your suppliers. Somehow, they make it to the bottom of your "calls to return" list and sometimes they don't even make the list at all! Ouch!
In business relationships with suppliers, where we are their customers, we have to always remember that they too are our potential customers, and that means they should make it to the top of your "calls to return" list along with your customers. It means being courteous, respectful and professional.
Why is this important you ask...
• Well first of all, your supplier may need your services one day and they won't give you the business if you have dodged all of their calls or have been rude to them.
• Your supplier can refer others to you. You have to treat you suppliers well, so that when someone in their network asks them "who do you know...", they will give your name.
• Your supplier will give you preferential treatment. When you treat others well, they will go out of their way to help you, especially if you have a tight deadline or budget.
My clients are so kind and respectful to me (their supplier), and because they embrace this attitude, I'm over the moon about recommending them to my network. I'm confident that my network will be treated just as well as I have been, and that's a refection on me. It's a win -win!
Don't neglect your suppliers, embrace them. Call one today !
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