LittleFishPhilosophy

What Is Branding?

Branding is the Perfect Marriage between an Effective Visual Brand and an Exceptional Brand Experience.

An Effective Visual Brand WITHOUT an Exceptional Brand Experience = a DISSATISFIED CUSTOMER that will tell everyone.

An Exceptional Brand Experience WITHOUT and Effective Visual Brand = A SATISFIED CUSTOMER that forgets who you are and can't tell anyone about you.

You need to have the Perfect Marriage.

Analogy

Just like a real marriage, you not only need to be attracted to your mate, but you must also love who they are, love how they treat you and love what they stand for in life.

Imagine someone trying to set you up on blind date and they say to you..."they have a great personality". You automatically think they're not attractive, so you don't want to go out with them, even though they may be perfect...OR... They say to you... "they are so hot", but when you do go out with them, you find that you loose interest quickly because you don't like their personality.

You want your prospective customer to be attracted to your company and when they finally experience your company, you want to know that you can keep them coming back and bring others with them.