LittleFishPhilosophy

Are You Waiting Until It's Too Late To Survey Your Customers?

Although you think your product or service offering may be unique and in high demand, have you taken the time to consider how your customer may feel about it?

Most conscientious business owners survey their customers, but unfortunately most of those same business owners do so after the fact, at a time when it's too late to do anything about the negative experience their customer may have had.

Conducting ongoing dialogue with your customer during the entire course of a project or business transaction will keep you informed every step of the way of how your customer feels about doing business with you and your company. This ongoing communication will provide you with the necessary information needed to change, correct or enhance your customer's experience before it's too late.

Analogy

Consider a marriage. If a couple doesn't openly communicate regularly in efforts to continuously improve their relationship, it's likely that they will end up in divorce without knowing how they got there in the first place.

This "continuous" style of surveying shows your customer that you greatly value their business and that you want to continue the relationship.

Keep Swimming Little Fish!