As a little fish in the pond of big businesses, you might find that you spend most of your time developing your product or service and not enough time telling others about what you do because you don't want to draw attention to yourself.
The secret to a successful business is not to attract attention to yourself, but instead to draw attention to the problem that your product or service solves for the prospective customer.
When you spend the time talking about the features and benefits of your business offerings and topics related to your industry, you educate your listeners, prime them as future prospects and as a result position yourself as the industry expert.
This approach is passionate, authentic, infectious and profitable.
Don't be shy. Look for opportunities this week to dialogue about the business you're passionate about!
Keep Swimming Little Fish!
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