As a little fish in the pond of big businesses, it's not enough to rely on passion alone for what you do, to keep bringing in customers. You need to have a plan with processes in place, so that when a client decides to give you a break and try your company, you're able to deliver on your brand's promise of quality, value, service, results and integrity. You may not get a second chance to impress them.
Analogy
A turkey that smells good, looks good and tastes good is exactly what your guests expect, but the problem is that you've never cooked a turkey before. You're don't know how long to thaw it for if you've bought a frozen bird, you don't have any stuffing recipes, you don't know if you should season it with sage or sugar, you're not sure at what temperature to cook it at, and you don't know for how long to cook the turkey. All you know is that you've sent out the most welcoming and mouth watering invitation for a turkey dinner, that all who received it, accepted it with great excitement.
When Thanksgiving day finally came, you thought you could just go ahead and start cooking with no preparation. Your guests sat in anticipation while their tummies rumbled, but when they cut into their turkey, it was pink. Not only did they not eat what was on their plates, they clearly didn't ask for seconds and gracefully declined next year's invitation to turkey dinner.
Keep Swimming Little Fish!
Posts
No comments:
Post a Comment