As a little fish in the pond of big businesses, it's easy to get excited about every opportunity that comes your way. Carefully analyzing your options to be sure they line up with your business model and planning, will have you making better decisions for a more profitable future.
Just because you're being offered a new product or service, it doesn't mean it's the right answer for your business and it certainly doesn't mean you have to subscribe to it.
Analogy
You've finally been invited to play in the big league and you can't wait to get up to bat. Before you can blink a few times, the pitcher is throwing balls at you and you start swinging away. Some of them are a bit beyond your reach, but you're so grateful to be playing their game, that you swing at every baseball that comes your way and strike out on the third pitch.
Know your plan and how you want to play your game and before you know it, you'll be winning.
Keep Swimming Little Fish!
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