LittleFishPhilosophy

Own Your Business Or It Will Own You

As a little fish in the pond of big businesses, you feel the financial pressure to get going with your new venture almost immediately without having spent time planning.

With that sense of urgency, the good news is that you'll probably make some quick money at the start, but the bad news is that you won't be able to sustain it. Owning a viable business requires more than just excitement or flying by the seat of your pants, it requires a plan that will help you determine:

• Your value proposition

• Who your customers are

• What type of relationship you want to have with them

• How you want to communicate to them

• How you want to sell or deliver your product or service

Once you've been able to answer these questions, you'll then be able to put some policies and procedures in place to help execute your plan, thoroughly and consistently without guessing.

If you don't put a plan in place at the beginning, you will spend most, if not all of your time and energy being reactive. Being reactive means being owned and being owned means you'll soon loose passion for what got you to start your business in the first place.

Keep Swimming Little Fish!