LittleFishPhilosophy

Do Your Prospects Judge You By Your "Book-Cover"?

Those prospects that have taken the time to get to know you, will probably have the opportunity to experience your wonderful product or service, but what about those prospects that judge you based on your visual brand? Most of the time, you will have to pass their "book-cover" test, before a prospect even picks up the phone to call you.

So ask yourself what your "book-cover" is saying. Do you even have an image or a consistent message and if you do, is it well designed, recognizable, sharp and meaningful? If you have answered no to any of these, then you might be missing out on the opportunity to win over new business.

Some may argue and say that they have a high closing-rate of those prospects they do have the pleasure of meeting with and because of that, they don't need to have a great "book-cover", but what about those prospects who never get as far as picking up the phone to call you in the first place, because of your book-cover? Your closing rate might be lower than you think.

Analogy

Like most, I find myself drawn to book covers that are visually appealing, that have catchy titles, brief but well written descriptions and that are displayed and stacked neatly in the appropriate genre-specific areas. Those publishers, authors and booksellers show that they've taken time to identify their audience and communicate the idea of their book in ways that are meaningful to their readers. Sometimes this is enough to get some one to buy the book and in the end, if the author has done a good job and the reader is satisfied with what they've read, then they will seek out that author again and again.

Keep Swimming Little Fish!