Are You Still Standing in The Shadows?

When you're a little fish in the pond of big businesses, it's easy to stand in the shadows of the big fish. If you're a start up business, it's smart to stand in their shadows at first, because you learn to do as they do, and if they're successful, you too learn to be successful.

If you're no longer a start up and have been in business for some time, you need to get out from the competitor's shadow. You can complain all you want about how no one knows your company exists, but the reality is that no one does know you exist if they can't see you in the shadows.

Always remember that no one put you there but you. Push your way out from the shadows and make yourself some elbow room, so the sunlight can shine upon your business too, but take a look behind you every so often to see who is standing in your shadow.

Keep Swimming Little Fish!

Is There Enough Oxygen In Your Pond?

Oxygen means life, so if you want to be successful, be sure to keep your business pond clean, clear and healthy.

1 Little Fish Fact:

Bacteria in a fish tank use up the valuable oxygen.

1 Little Fish Philosophy:

Get rid of any negative factors in your business that may be bringing you down.

2 Little Fish Fact:

All plants in a fish tank consume oxygen even if they are good plants.

2 Little Fish Philosophy:

Even though a new employee, a new service or even a new photocopier may seem like a good idea, your small business may not be ready to take on a any additional commitments.

3 Little Fish Fact:

Smaller fish require more oxygen than larger fish.

3 Little Fish Philosophy:

As a growing company, you need more positive influences, more resources and more clients to grow.

4 Little Fish Fact:

Water leaking out of the tank will give the fish less room, less dissolved oxygen and greater concentrations of waste.

4 Little Fish Philosophy:

Be sure to have consistent infiltration of positive people and keep out the negative ones that can bring you down.

5 Little Fish Fact:

Fish with limited oxygen don’t eat much and therefore spend their time gasping for air.

5 Little Fish Philosophy:

Keeping your business clear of any obstacles, will allow you the time and energy to look for new clients, instead of always doing damage control.

Keep Swimming Little Fish!

Swimming For Survival

I have two pet gold fish and that's not because of my company name, but because someone gave me one and I bought the second to keep the first one company. These 79 cent feeder fish, whom I've named "Goldie and Fin", swim in a bowl just like the one in my logo and over the past 3 months, I've noticed some very interesting behaviour.....

1 Little Fish Fact:

If they don't swim and look for food....they don't eat and will eventually die.

1 Little Fish Philosophy:

The bills can't get paid (let alone be successful) if you just sit there and wait for the phone to ring. Go out and look for your ideal client.

2 Little Fish Fact:

The smaller fish eats all of the smaller flakes of food.

2 Little Fish Philosophy:

Your larger competition isn't interested in your prospects, but you should be interested in the prospects that are too small for them!

3 Little Fish Fact:

If they hide under a rock....no one knows that they're there.

3 Little Fish Philosophy:

Do your potential customers even know that you exist? Get out and get noticed and of course, do good work!

4 Little Fish Fact:

The smaller fish can reach into nooks that the larger fish can't.

4 Little Fish Philosophy:

Look for clients that your larger competitor can't find.

Keep Swimming Little Fish!