At first you start with a small snowball made of carefully packed,
pure white snow fallen fresh from the sky. You mold it, shape it and size it to
fit perfectly in your hand, where the heat of your palms, continue to perfect your
spherical sculpture.
In nature, a child would set down their snowball anywhere and begin to roll it around, in hopes of making the first and largest ball, as the base to their snowman. In time, it becomes too large to push, so they let it gain momentum on it’s own, by pushing it downhill. The challenge is that this very large and out-of-control ball of snow is not only gathering more freshly fallen snow, but it is also gathering what is superficially beneath that new white blanket. Now the unstoppable and massive snowball has also gathered debris of sticks, rocks, dog surprises and just plain old dirt making it an unrecognizable and messy spectacle at the bottom of the hill.
In nature, a child would set down their snowball anywhere and begin to roll it around, in hopes of making the first and largest ball, as the base to their snowman. In time, it becomes too large to push, so they let it gain momentum on it’s own, by pushing it downhill. The challenge is that this very large and out-of-control ball of snow is not only gathering more freshly fallen snow, but it is also gathering what is superficially beneath that new white blanket. Now the unstoppable and massive snowball has also gathered debris of sticks, rocks, dog surprises and just plain old dirt making it an unrecognizable and messy spectacle at the bottom of the hill.
Much like the beginnings of a new business, you create a
perfect offering, take on only what you can handle, making sure that the
details are planned and carried out with perfection and where the result of
such nurturing is new business!
This flood of new business eventually forces you to put down your “snowball”,
so that you can tend to the newly converted, but now, your unattended snowball
starts to roll away, growing fearlessly, gathering everything in it’s path,
forcing the obvious question, “what’s your snowball made of?”
In business, things can often “snowball” out of control and
that’s not always a bad thing if you first start with a “snowball” made of essential
market research, quality product development, realistic sales forecasting,
financial planning and exceptional service.
Not only is the initial and precise planning of your
business essential to success, where you lay out your business to roll around, is
as equally essential. When you put something down for a minute and your back is
turned, you want to be sure your business is not only gathering momentum, but
also gathering healthy and uplifting support from external influences that
bring, expertise, value, clarity, respect, and most of all integrity.
Don’t let
your precious business gather harmful and wasteful debris while it grows!
Keep Swimming Little Fish!
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