Do You Know How Important You Are?

As a little fish in the pond of big businesses, we tend to move out of the way and allow our larger competitors to fill the marketplace, but have you stopped to consider that the large companies often can't fulfill every one's order. Sometimes when a company is too big, they can't slow down long enough or mold well enough to accommodate the individuality of smaller customers. Little fish like us are the solution; we have the experience, the flexibility and desire.

Analogy

Imagine a room, and let's call that your marketplace. Now imagine that room filled with larger boulders and in between those boulders is space or crevasses that the boulders can't fit into or mold around to completely fill all the empty and remaining space in the room...Those crevasses are the untapped markets that only you - the little pebbles or the Little Fish can get to! That's how big your market is and how important you are to that market.

Be proud to be a Little Fish. Next time someone says that you're too small, tell them that it's because you're small that you're able to provide them with the exceptional service and products they deserve.

Keep Swimming Little Fish!

What Are You Watering In Your Garden?

When you're a little fish in the pond of big businesses, it easy to get caught up in the hype of a potential customer, but have you taken the time to evaluate the quality of your new lead?

Like everything in business, and in life for that matter; the things that grow the most, are the things you give the most attention to. If you give much attention to a good customer, whom you respect and who respects you, then the possibility of growing that relationship into more business and possible referrals, is great. On the other hand, if you have a potential customer that doesn't share your business values and you give them much attention, they will inevitably grow into a potential "problem customer".

Analogy

If you water grass, your grass will grow green and lush. If you water weeds, the weeds will grow big and strong and take over your entire garden. If your garden is full of weeds, no one will want to visit.

It's simple. Concentrate on the type of customers you want to have.

Keep Swimming Little Fish!